Business Courses at Bethany

BUSN

This listing includes all current courses with the "BUSN" subject code. View all courses.

BUSN 101 – Introduction to Business3 cr.
Students are acquainted with the nature of business and its various activities. Forms of ownership, management, marketing, human resources, finance, and accounting are viewed in …
BUSN 297 – Introduction to Entrepreneurship3 cr.
The role and importance of entrepreneurship in the domestic and global economies is analyzed from both a historical and modern perspective. Topics include identification of …
BUSN 307 – Business Communications and Lab3 cr.
Effective business and professional communication in written, electronic, verbal, nonverbal and team modes serve as the focus for this class. Students develop and strengthen communication …
BUSN 310 – Principles of Management3 cr.
Traditional and contemporary management principles are examined and applied in light of the driving force of change that affects all organizations. The principles of teamwork, …
BUSN 330 – Principles of Marketing3 cr.
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an …
BUSN 333 – Consumer Behavior3 cr.
The consumption process and the direct and indirect factors that influence the process will be examined. The relationship between consumer behavior and marketing strategy will …
BUSN 350 – Principles of Finance3 cr.
The role of finance in organizations is introduced through study of principles and theories of acquisition, control, and allocation of financial resources. Prerequisites: ACCT210 and …
BUSN 351 – Financial Institutions3 cr.
The course focuses on the structure, trends, and interrelationships of the monetary and banking systems, particularly commercial banks, savings and loans, thrifts, insurance companies, investment …
BUSN 352 – Investments3 cr.
Formation of investment policy for individuals and institutions, factors influencing the value of securities, and techniques of portfolio selection and management are presented. Prerequisite: BUSN350 …
BUSN 360 – Business Ethics3 cr.
This course is an introduction to ethics and its application to current issues in business, with a focus on ethical issues raised by globalization. We …
BUSN 397 – Innovation and Intrapreneurship3 cr.
Entrepreneurial thinking and skills are valuable not only for self-employment, but within corporations and other non-entrepreneurial organizations as well. Increasingly, companies are finding that employees …
BUSN 399 – Business Practicum1 cr.
Practical experience in professional development, networking and/or initiating, organizing, and completing a problem-solving consulting project for profit or non-profit organizations. Repeatable. Prerequisite: Consent of instructor.
BUSN 410 – Leadership and Organizational Change3 cr.
Models of leadership and their effect on organizational strategy, structure, processes, decision-making, and change are presented. Organizational development and transformational approaches to managing change, and …
BUSN 418 – Sport Media, Sponsorship, & Sales3 cr.
This course focuses in on some of the most important specific areas in the business of sports and entertainment. Students will learn about the connections …
BUSN 420 – Managing Human Resources3 cr.
This course provides an essential overview of human resource management and its relationship to strategic planning. The human resource functions of staffing, retention, development, adjustment, …
BUSN 430 – Sport Marketing3 cr.
Application of fundamental marketing concepts of the sport industry. Specific topics covered include marketing research, event planning, promoting, and execution, connecting the four P's of …
BUSN 431 – Integrated Marketing Communication3 cr.
Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The …
BUSN 441 – Marketing Research3 cr.
This course examines the research process in general and from the perspective of marketing specifically. Topics including the identification of research problems/opportunities, formulation of research …
BUSN 450 – Risk Management3 cr.
Survey of the effects of risk management and insurance on businesses and the relationship of risk and insurance to public policy, legal liability, and economic …
BUSN 460 – Advanced Finance3 cr.
Various tools for analysis of working capital management, capital budgeting, and financial management are used as the basis for an in-depth examination of financial management …
BUSN 470 – Strategic Management3 cr.
Business analysis, problem solving, decision-making, and critical thinking skills are used to explore strategic decisions facing organizations. Emphasis is placed on team leadership, professional development, …
BUSN 471 – Sport Administration3 cr.
Application of fundamental management concepts of the sport industry. Topics covered include the nature and scope of the sport industry and socio-historical development. Critical decision …
BUSN 480 – Topics in Business3 cr.
Specialized business topics not covered in electives are presented. Topics may include, but are not limited to: business law, business ethics and stakeholder management, management …
BUSN 497 – Entrepreneurial Management and Leadership3 cr.
This capstone course in Entrepreneurship emphasis focuses on long-term strategic management of entrepreneurial ventures. Topics include sources of financing, financial management, effective marketing, human resource …
BUSN 499 – Business Internship3 cr.
Business-related field experience with an approved agency fulfilling an individual learning contract negotiated between student, faculty advisor, and worksite. Business majors only, by permission.

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