Consumer Behavior
BUSN 333
The consumption process and the direct and indirect factors that influence the process will be examined. The relationship between consumer behavior and marketing strategy will also be considered. Prerequisite: BUSN 330 or consent of instructor.
BUSN333 is a 3 credit course.
More information on BUSN333
Please contact the registrar or your Bethany academic advisor with questions about this course or how it might fit into your academic plan. Note that not all courses are offered every semester. Course information as it is printed in the official Academic Catalog takes precedence over this listing.