Integrated Marketing Communication

BUSN 431

Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The course approaches integrated marketing communication from a managerial focus on the full range of promotional tools available in today's business environment. Prerequisite: BUSN 330 or consent of instructor.

BUSN431 is a 3 credit course.

Explore Business Courses at BLC

BUSN 101Introduction to Business
BUSN 297Introduction to Entrepreneurship
BUSN 307Business Communications and Lab
BUSN 310Principles of Management
BUSN 330Principles of Marketing
BUSN 333Consumer Behavior
BUSN 350Principles of Finance
BUSN 351Financial Institutions
BUSN 352Investments
BUSN 360Business Ethics
BUSN 397Innovation and Intrapreneurship
BUSN 399Business Practicum
BUSN 410Leadership and Organizational Change
BUSN 418Sport Media, Sponsorship, & Sales
BUSN 420Managing Human Resources
BUSN 430Sport Marketing
BUSN 431Integrated Marketing Communication
BUSN 441Marketing Research
BUSN 450Risk Management
BUSN 460Advanced Finance
BUSN 470Strategic Management
BUSN 471Sport Administration
BUSN 480Topics in Business
BUSN 497Entrepreneurial Management and Leadership
BUSN 499Business Internship

More information on BUSN431

Please contact the registrar or your Bethany academic advisor with questions about this course or how it might fit into your academic plan. Note that not all courses are offered every semester. Course information as it is printed in the official Academic Catalog takes precedence over this listing.