Marketing Research

BUSN 441

This course examines the research process in general and from the perspective of marketing specifically. Topics including the identification of research problems/opportunities, formulation of research questions, development of marketing research plans, data collection and analysis, and report generation/presentation will equip students with an understanding of the scientific research process and empower them to coordinate practical marketing research projects for businesses large and small.

Prerequisites: MATH 120 and BUSN 330.

BUSN441 is a 3 credit course.

Explore Business Courses at BLC

BUSN 101Introduction to Business
BUSN 297Introduction to Entrepreneurship
BUSN 307Business Communications and Lab
BUSN 310Principles of Management
BUSN 330Principles of Marketing
BUSN 333Consumer Behavior
BUSN 350Principles of Finance
BUSN 351Financial Institutions
BUSN 352Investments
BUSN 360Business Ethics
BUSN 397Innovation and Intrapreneurship
BUSN 399Business Practicum
BUSN 410Leadership and Organizational Change
BUSN 418Sport Media, Sponsorship, & Sales
BUSN 420Managing Human Resources
BUSN 430Sport Marketing
BUSN 431Integrated Marketing Communication
BUSN 441Marketing Research
BUSN 450Risk Management
BUSN 460Advanced Finance
BUSN 470Strategic Management
BUSN 471Sport Administration
BUSN 480Topics in Business
BUSN 497Entrepreneurial Management and Leadership
BUSN 499Business Internship

More information on BUSN441

Please contact the registrar or your Bethany academic advisor with questions about this course or how it might fit into your academic plan. Note that not all courses are offered every semester. Course information as it is printed in the official Academic Catalog takes precedence over this listing.